Perceptual Selling

People buy from people they like and trust. Top performance selling requires the ability to build rapport and credibility with anyone, including people with whom you don't normally ‘click.’

Course Description

Perceptual Selling provides an easy method for you to break down communication barriers and to delve into the real sales issues. This session equips you with the skills to identify different personality types and to use the appropriate communication technologies in order to communicate effectively with all people. Perceptual Selling expands your face-to-face, written and telephone communication skills.

Remember people buy from people they like. Discover how your clients want to hear your message so that you return with the sale.

You have to sell to the buyer's perception. Perceptual Selling takes you to that language of selling, the Buyer's language.

Key Topics:

• The five reasons why people buy



• How to use communication techniques



• How to choose the right words for every situation



• What motivates the buyer



• How to observe the sale from the client's viewpoint



• How a client really interprets your solution



• How to identify when what you say is not what the client hears