PRODUCT DETAILS

Hardcover: 240 pages

Publisher: AMACOM (February 10, 2003)

Language: English
ISBN-10: 0814407641
ISBN-13: 978-0814407646

Product Dimensions: 8.9" x 6" x 0.8"

ProActive Selling

Control the Process – Win the Sale

$19.95

Many sales experts focus on a cookie-cutter sales strategy, encouraging reps to push the customer through a pre-planned sales process—an approach that can drive customers away. With ProActive Selling, reps first learn to think like the customer, making an important shift in focus from the selling process to the buying process. Then they learn a wide variety of flexible and effective selling tools that will enable them to keep the customer at the center of every sales presentation and pull (not push) the customer through the buy cycle. Miller’s 15 practical selling tools let sales professionals in any industry:

  • Double the number of calls returned from prospective customers
  • Call high (where buying decisions are really made) and stay there
  • Increase the effectiveness of in-person and telephone sales interactions
  • Own the process and own the deal

Plus, readers will learn how to speak the right language to buyers at any level, get rid of the "maybes" in the sales funnel, and master the 7 Qualification Questions that keep their efforts focused on only the most worthwhile accounts."

Editorial Reviews

"His [Skip Miller's] book is a winner."

- Globe & Mail (Toronto)

"Truly a remarkable book.

I have taken many sales courses and this one is a winner. I suggest you buy the book, read it, practice it."

- Paul Tulenoko, SMALL BUSINESS ADVICE
Syndicated by Scripps Howard News Service

Customer Reviews

Perhaps the only sales book you need

Read this book if you want SALES TACTICS. The target reader is someone in sales who wants to get better. The in-the-trench folks who are out in the field, prospecting and interacting with clients.

Armed with these sales tactics like the Toward/Away[Tool] and the BuyersBuyBackward[Tool], you- as a salesman - know what to do.

The biggest revelation is that sales is a process as well as an art. Know the process. Follow and control the process and you will see systemic improvement in sales.

- Oliver Yu
San Francisco

Single Best Sales Book!

I loved this book! As a sales professional now in sales management, I bought a copy for everyone on my team. It's a must read for new and veteran sales reps. I especially appreciate the "tool" approach to selling. It let's me focus on the areas I know I need to improve my team's game. The author's use of stories and examples makes it very easy to implement the ideas presented. I'd highly recommend it to anyone serious in furthering their own sales career.

- Reader

An Amazing Tool for Salespeople

Having reviewed and studied sales materials to include info products with ten thousand dollar price tags, I am astounded that the quality and conciseness of Miller's advice to salespeople can be had for eighteen bucks. The book does a great job of arming the salesperson with the knowledge he needs to have confidence selling right up to the CEO level.

- Mai
Silver Spring, MD

Welcome to Success.

I gave a copy to everyone in my sales organization and we have discussed it as a team and individually, using Skip's knowledge as our "language"..."Sellers sell forwards, buyers buy backwards".... In the past two years since implementing this, 80% of my regional sales people have made the 'club' trip each year.

- S. Rychly
Chicago, IL

A diamond in the rough!

Understanding the sales process is one that is explained in everyway, shape, and form.......however, ProActive Selling gives you another perspective - - the buyer's. This book shows me how buyers buy and allows me to remain 1 step ahead in the sales process, so to "pull" my customer rather than "push". How to start a meeting (30 second speech) and how to end a meeting (summarize, bridge, and pull) have been the cornerstone to my immediate success! Every tool is easy to understand and can be utilized in every sales situation, no matter if your entry level or a veteran salesperson.

Fresh look at sales process useful to all experience levels

This book provides a fresh and different insight into the buying and selling process. I was able to use the tools that Skip Miller outlines in his book immediately and was not only successful at closing deals that were "on the fence" but also penetrated existing accounts at a higher executive level.

I gained a new perspective on the value of communicating clearly with my clients by speaking their language and staying focused on working together to provide a solution to their problem. The Summarize, Bridge, and Pull concept helped me to maintain control, communicate my understanding of the client's needs, validate my value proposition, and realize increased sales very quickly. I learned new methods of asking the right questions, acknowledging and eliminating my clients' fears and concerns, and transferring the ownership to them.

I would highly recommend this book to all sales professionals especially those with experience and success. This book is about results and providing the necessary skills to compete in an ever changing and highly competitive world.

- Reader